Smarter starts for SaaS founders
Everything you need to know to validate your SaaS idea. Before writing a single line of code.
Latest Blog Posts
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Prompt engineering is a temporary advantage
Prompt engineering is a competency built on a limitation, and the organizations most motivated to close that limitation are the model providers themselves. Founders who invested in prompt engineering as a strategic moat are building on a foundation its architects intend to remove.
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Your customer feedback loop is not a loop
Most SaaS feedback systems are collection systems, not decision systems. They accumulate signal without a defined protocol for converting it into action. This post explains why the response mechanism matters more than the feedback itself, and how to build a loop that closes.
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Speed without learning compounds mistakes
Speed as a default founder virtue is only useful when each iteration produces learning. When the cycle is fast but the feedback is not being absorbed, speed is a mechanism for compounding early mistakes more efficiently. Moving fast in the wrong direction is not progress.
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Willingness to pay is discovered by charging
Willingness to pay cannot be measured through surveys or interviews — it can only be observed through actual transactions. Founders who delay pricing are not being cautious. They are systematically avoiding the one experiment that would tell them whether their product has economic value.
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Pre-launch waitlists measure curiosity, not intent
Pre-launch waitlists measure curiosity, not intent. A signup costs the user nothing and commits them to nothing. Founders who mistake a large waitlist for product-market fit are optimizing for a metric with no predictive validity for revenue.
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Targeting everyone is a strategy for no one
Targeting everyone in the early stage is not an ambitious go-to-market strategy — it is the absence of one. It produces a product adequate for many use cases and excellent for none. A product that tries to serve every customer serves no customer well enough to generate the word-of-mouth, retention, and referral that early growth…