A complete Guide to SaaS Validation

Introduction

What is SaaS validation?

SaaS validation is a set of methods that SaaS founders like you can implement to ensure that there is real demand for the product you are planning to build. It allows you to align your development efforts with market needs.

It involves many different type of methods. Such as gathering feedback from potential users and testing hypotheses about what features or services would truly benefit them. Not every methods fit for every SaaS idea. You are the best expert on your idea, so you need to evaluate which method will be best for you and your product.

SaaS validation is most efficient to do before you actually build any product. It helps you avoid unnecessary expenses and time invested in creating a solution that may not resonate with your target audience.

By validating your ideas prior to development, you can refine your concept and enhance your offerings. This significantly increase the likelihood of your product’s success in a competitive marketplace.

In this blog you will find many methods, so it provides you a rich set where to pick your favorite. You can also pick the methods that you feel the most comfortable to work with. Some of us are extroverts and enjoy human contacts. And some of us are more analytic and prefer less direct interaction. Both are fine, and there are many methods to select from. You can perfectly succeed with the methods you feel most comfortable with.

Why SaaS validation is more more important than ever?

Recent inventions in AI and low-code applications have made SaaS development accessible to almost anyone. This shift is giving rise to micro-SaaS and highly tailored SaaS solutions targeting very specific niches, the vertical SaaS products.

The competition is more intense than ever. It’s no longer just about having the best and most beautiful UI or employing gimmicks to attract users; there will be numerous alternatives available.

If a product doesn’t meet customer needs, users will quickly seek out other options. Thus, there are two key factors that will drive success in the future.

the idea behind the product, and
the user experience.

Among these, the idea is the most crucial. If people don’t see value in your product, they simply won’t use it. If users find your product cumbersome to use, they just switch to another tool that provides the same value.

This means that in the future, SaaS should be built only on excellent ideas that have a proven user base. This guide will provide you with exactly that. Insights into the various alternatives for validating your product. And strategies to avoid creating something that ultimately offers no value to end users.

What is the goal of SaaS validation

The goal of SaaS validation is to minimize the risk that you are building something no one wants. Developing a product can be very straightforward when you have a clear vision of what the product will be, who will use it, and for what purpose.

However, the building can waste a lot of money, time, and effort if the goal of the development changes too often. Therefore, it is better to plan and validate the product before building the final product.

In short, when doing SaaS validation for your product, you should get the following statemensta validated:

The problem is real: Users face genuine challenges in their workflow that need better solutions. Your product clearly addresses these issues by simplifying tasks, saving time, or improving outcomes.
The problem is painful: The issue is frustrating or costly enough that users are actively seeking a fix. Or they’d recognize the value instantly if shown a solution. Even if they don’t talk about it openly, the pain is there.
People are willing to pay: The problem matters so much that users are ready to invest money in solving it. Interest alone isn’t enough; the willingness to pay is a strong sign of product that is worth building.
There’s a reachable market: A defined group of people already experiences this problem, and you know where to find them. This gives you a clear path to connect, engage, and grow your user base.

Difference in B2B and B2C SaaS validation

There are differences in SaaS validation depending whether you are serving other businesses or B2B (Business to Business) or individual consumers B2C (Business to consumer). Let’s look some common aspects the differences. This is important to understand, because choosing your SaaS validation method will also depend on your customer type. Some that require a lot of user statistics migt be easier with consumers than businesses or organizations.

A related category worth mentioning is B2G (Business to Government). It means that SaaS products are sold to public sector organizations such as schools, municipalities, or government agencies. While B2G is technically a type of B2B, it often involves longer sales cycles, public procurement rules, and stricter data protection requirements. For example, SaaS learning platforms tailored for public schools would fall into this category. However, for the sake of simplicity, this blog will group B2G under the broader umbrella of B2B SaaS.

Decision making

Decision-making will differ depending on whether you serve businesses or individual customers. Businesses or organizations can have multiple stakeholders that must be taken into account during the purchase process. Depending on the size and organizational culture of the company, the process is definitely longer as compared to consumers.

For example, in companies there might be a team member who needs the software in their daily work. But a team manager must approve such usage. That manager might also need to get approval from higher-level managers. There may also be a purchasing department to ensure there are no multiple similar apps being used for the same task. There may also be a legal department involved. It will ensure that legal aspects, such as data usage and privacy policies, comply with the company’s internal guidelines.

On the contrary, consumers can make their decisions much more simply. They can decide by themselves whether or not to use a SaaS product. There are no complex departmental structures, teams or differentiating needs. Freelancers and solo entrepreneurs usually fit into this category as well. Even though they are considered companies rather than individual consumers. But their decision-making speed resembles to that of consumers.

Therefore, selling to companies requires usually much more effort, trust-building, and convincing of several internal stakeholders. There are, of course, exceptions—for example, in companies that utilize self-managing methods instead of more hierarchically structured models.

Sales cycle

Companies usually have longer sales cycles due to reasons mentioned in the previous chapter. There are multiple stakeholders who must be involved in the decision-making, and the company’s purchasing structure and internal processes can significantly affect the speed of the decision.

In B2B, purchase decisions tend to be driven by a clear business need. Companies are unlikely to buy anything that does not bring them measurable value. That value can come in the form of increased revenue, cost savings, time savings, or improvements in internal processes. In recent years, more and more companies have also started to prioritize employee well-being, making it another important consideration. SaaS products should be designed in a way that employees actually want to use them and that they support daily work tasks effectively.

On the contrary, the purchase decisions of consumers are often much shorter—and sometimes even impulsive. When they come across something interesting or potentially useful, consumers can decide on the spot to try the software. Especially if there is a free trial or the cost is low.

Consumers also value flexibility in subscriptions. They usually prefer monthly plans that allow them to make quick decisions without long-term commitments. They want to stop using the product easily if it doesn’t meet their expectations. In contrast, companies that have gone through a careful evaluation process may be more willing to commit to annual plans. They also seek for a discount tied to a longer-term agreement.

User expectations

There are also significant differences between companies and consumers in what they expect from the user experience. Companies, including freelancers and solo entrepreneurs, are often focused on return on investment (ROI). They want to be confident that when they pay for something, it is worth the cost.

In many cases, companies need integrations with their existing systems to make the SaaS product easier to adopt. Integration doesn’t only refer to technical connections between tools. It also means that employees want to use new tools within the software they already use every day. For example, they may want to access a time tracking system or task planner directly through familiar platforms like Microsoft Teams or Slack.

On the consumer side, user experience plays a much more critical role. If the software is too complex or difficult to use, consumers will often abandon it quickly. This mindset is gradually influencing business environments as well. People within organizations are beginning to expect the same level of ease and polish from business software that they experience with consumer apps.

Onboarding is a critical phase in shaping the user experience. While B2B SaaS software is often more complex and may require extensive user training, consumer SaaS products face a different challenge. If onboarding falls short, users will quickly abandon the platform in favor of one that better meets their expectations.

Today, AI-driven personalization is becoming the norm in onboarding, tailoring the experience to each user’s specific needs and goals. Users no longer just expect relevance, they demand it from the start.

Beyond onboarding, another major difference on the consumer side is the emphasis on immediate value. If users do not experience clear benefits quickly, they are likely to move on and explore other options.

Ideal Customer Profile

Before moving to the next chapter of the actual SaaS validation methods, let’s look into one key concept in validation, the Ideal Customer Profile.

What is an Ideal Customer Profile?

The Ideal Customer Profile (ICP), or ICP is a clear definition of the type of customer who is the best fit for your service. It is someone who gets the most value from your product. And, in return, brings the most value to your business. You can have one or several ICPs depending on your SaaS offering.

It’s important to build your ICP thoughtfully and from your product’s perspective. Too often, ICPs are created based solely on demographics like age, location, or gender. In many cases, these factors are irrelevant. For instance, age only becomes important if you’re selling clearly age-related products such as teen fashion or dementia prevention tools. But for many SaaS products, such as a tool that creates landing pages, knowing a user’s age or gender doesn’t provide useful insights.

Instead, your ICP should focus on characteristics that actually impact the use and value of your service. These might include things like the customer’s job role, company size, goals, pain points, or existing tools and workflows. A good ICP reflects the needs and behaviors of people who truly benefit from your product.

Example ICP for a Security SaaS Product:
Mid-sized to large companies (200–5,000 employees) in highly regulated industries like finance, healthcare, or legal services. They prioritize compliance and data security, have dedicated IT or security teams, and seek scalable solutions to strengthen their security posture and simplify regulatory compliance. Ideal customers value enterprise-grade features, easy integration, and strong support against evolving cyber threats.

How Do You Find Your ICP?

The best way to define your ICP is by analyzing your current long-term users. Understand why they chose your product, how they use it, and what they have in common. These shared traits help form the basis of a strong ICP.

However, during the early SaaS validation phase, things are more uncertain. At this stage, you’ll need to make an educated guess, your best hypothesis, about who your ICP might be. As you move forward with validation steps (like interviews, landing page tests, or early signups), you’ll gain a clearer understanding. Use those insights to refine your ICP by identifying the types of users who are most engaged. Analyse who convert best, and who truly love your service.

SaaS validation methods

In this section, we’ll walk through a variety of validation methods you can use to test and validate your SaaS product. The methods are organized into several sections, but the boundaries between them are not strict. Some methods could fit into more than one category. It’s a good idea to read through all the sections. Even if the headings don’t seem immediately relevant to your situation, you might find useful insights throughout.

Customer Discovery & Feedback

Problem Interviews

Talk to potential users to confirm they experience the problem you’re solving. Frame the conversation around their past behaviors, not your idea. Ask about what they’ve already done, not what they think they might do. For example, “Tell me about the last time you struggled with [X]” is far better question than “Would you use an app that solves [X]?”. The ultimate guide to interviews is the book The Mom Test. You should definitely read it if you are planning any interviews.

Solution Interviews

Once you’ve validated the problem, share your concept to test if your solution aligns with their expectations. But don’t ask if they like it. Instead, focus on how they’d use it, what parts are confusing or unnecessary, and how it compares to how they handle the problem today.

Read how to conduct validation interviews in a right way.

Surveys

Surveys help you collect patterns at scale, but according to The Mom Test, they lack depth and nuance. Use them to validate things you’ve already heard in interviews, not as a starting point. Keep questions specific and avoid hypothetical “Would you” style questions.

Cold Outreach (Email/DM)

Reach out to strangers to get feedback from people who don’t have a reason to be polite. Keep messages short and focused on learning. Tracking response rates and conversation quality can also serve as early signals of interest.

Landing pages

Landing pages are a powerful way to test your idea with a broader audience. A landing page is a simple web page designed to capture interest. It is composed of a strong hook and it is designed provide key information about the product. Such as the problem it solves, how it solves it, and social proof from users.

The goal of a landing page is to engage visitors enough that they are motivated to take action. Actions could be signing up, requesting a demo, or joining a waitlist. There are different types of calls to action depending on what you want the user to do, and we’ll explore these options in the next section.

The action a visitor takes on a landing page is always a stronger signal of interest than a simple conversation or a verbal expression of interest.

Landing Page with Email Signup

This is the simplest way to use landing pages: create a basic page that explains your value proposition and collect email signups to measure interest. The email signup is simply a way for visitors to leave their address, with the promise that you’ll send them more information as the project develops.

Waitlist Signup

Similar to an email signup, but with the added promise of early access to the tool. The number of people who sign up, and how quickly, can help you gauge whether your problem and solution truly resonate with your audience.

Pre-sales

Offer early access or licenses for purchase before your product exists. This is a strong validation signal: people putting down money shows they believe in the value. The Mom Test would call this “real commitments,” which matter much more than vague praise.

Intent Testing

This is a more experimental approach. You create a fake pricing page or even a product comparison chart (even if your product isn’t ready yet) and monitor how people interact with it.

For example, set up a landing page comparing your fictional tool with existing ones, add a “Start Free Trial” button, and measure how many people click. You’re not trying to sell here, you’re measuring interest and intent. Even though your product doesn’t exist yet, you act as if it does to see if people would find it attractive compared to real products they already know.

Explainer Video

Creating a short 60–90 second video is an effective way to test and communicate your value proposition. The video should clearly explain the problem your product solves, how it solves it, and the key benefits for the user, all in a simple, engaging format.

You can embed the video on your landing page and monitor metrics like video completion rates, click-through rates, or email signups to gauge how well your message resonates. A high completion rate combined with strong follow-up actions suggests that your value proposition is clear and compelling, while a low engagement rate may signal that the messaging needs refinement.

Market Validation & Demand Testing

Run Paid Ads

Use platforms like Facebook, Instagram, LinkedIn, or Google Ads to test different value propositions, visuals, and headlines. Paid ads let you quickly test whether people are interested enough to click or sign up—a strong behavioral signal compared to verbal feedback.

To make this work for validation, don’t just aim for traffic—track what people do after clicking:

Do they sign up?
Do they watch the explainer video?
Do they join the waitlist?

Even a small budget (50–100€) can help you identify which messages resonate most. This is also a great way to test whether you’re targeting the right ideal customer profile.

A/B Testing Value Propositions

Create two or more versions of a landing page using tools like Unbounce, Carrd, or Webflow, and test different headlines, features, pricing models, or calls to action. Then direct traffic (e.g., from paid ads or social) to both pages and compare conversion rates.

This helps you validate if there’s interest, and what specific angle of your product is most compelling. For example, you might discover people are far more interested in “saving time” than “collaboration features”, something that’s hard to uncover just by asking.

Rember to keep everything else the same (layout, colors, images) except for the one element you’re testing to get clear results.

Reddit or Forum Posting

Reddit, Indie Hackers, Hacker News, and niche forums are powerful places to test early ideas, but subtlety is key. Hard selling is usually downvoted or ignored. Instead, ask genuine questions or share behind-the-scenes progress in a transparent way.

For example:
“I’m working on a tool to help freelancers get paid faster—curious how others manage this now?”

This reveals whether people resonate with the problem, and how they describe it in their own words (a goldmine for marketing copy). As described in The Mom Test, your job is to listen more than talk.

SEO or Blog Testing

Publish blog posts targeting real problems your audience is searching for. You can use tools like Ahrefs, Ubersuggest, or Google Search Console to find keywords with clear intent (e.g., “how to track client payments”).

If these posts attract organic traffic, that’s a sign people are actively experiencing the problem. You can include soft calls to action (like a waitlist or lead magnet) to measure conversions and see who’s interested enough to take action.

This method provides slower validation. At the minimum, it will take 3-6 months if you publish content intensively. It is a good idea to start producing blog content one year before the actual product launch to be able to create an audience and rank high in search. But in return, this produces high-quality validation, and it is especially useful if you’re building in a niche with consistent search demand.

Newsletter Mentions

Reach out to relevant newsletters in your space and ask if they’d include a short blurb about your product. This gives you access to an already-curated audience who trust the sender and are more likely to click if the value is clear.

Track:

Click-through rates
Waitlist signups
Replies or questions

You can test different ways of positioning your product across different newsletters to see what sticks. This is a great pre-launch visibility tactic, especially if you plan to launch on Product Hunt or Indie Hackers later.

Influencer or Micro-creator Feedback

Instead of going after big-name influencers, find micro-creators (1k–20k followers) who speak directly to your ideal customer profile. Reach out and ask for honest feedback, not promotion.

If they genuinely like what you’re building, they may talk about it voluntarily, or help you shape the messaging and positioning based on what resonates with their audience.

A key validation signal is if they’re excited enough to share your product without needing to be paid. Their audience’s response (clicks, comments, or signups), can also validate that you’re addressing a real need.

Data & Competitive Research

These methods help you validate your SaaS idea by analyzing what people are already searching for, saying, and using. Rather than asking people what they want, this approach relies on observable signals in the market.

Keyword Research

Use tools like Ahrefs, Ubersuggest, SEMrush, or Google Trends to investigate whether people are actively searching for solutions related to your problem area. Look for:

Search volume for pain-related keywords (e.g., “how to track freelance hours”)
Solution-aware searches (e.g., “best time tracking tool for freelancers”)
Seasonal or rising trends (e.g., “2024 productivity tools”)

If you discover consistent search demand, that’s a strong indicator that people experience the problem and are seeking a fix. It also helps you refine your messaging using the exact language your audience uses.

When using tools like Google Search, pay attention to features such as “People also ask,” “Related searches,” and the autocomplete suggestions that appear as you type. These elements reveal commonly searched variations and related questions, offering valuable insight into what users are actively looking for.

Competitor Analysis

Study existing tools that aim to solve the same or similar problems. Focus on:

Pricing models: Are they premium, freemium, or usage-based?
Feature sets: What core functionality do they offer, and what do they leave out?
Target customers: Who are they marketing to (enterprise, small teams, solopreneurs)?
Positioning: How do they differentiate themselves?

You’re not just learning what to copy—you’re identifying gaps and underserved niches. For example, if all competitors are focused on enterprise, there might be room for a lighter, SMB-focused product.

Manual competitor research is straightforward and a great place to begin

Start by using Google to search for alternatives or solutions in your space. For example, search for “[your problem] SaaS tools” or “[known competitor] alternatives.” Sites like G2, Capterra, and Product Hunt are gold mines for SaaS discovery — they categorize tools neatly, often with reviews and comparisons included. You can also browse Reddit communities or Quora discussions where real users often recommend or compare tools based on their experiences.

As you gather results, note down the tools that repeatedly come up. Pay attention to what problems they highlight, who their target customers are, and how they position themselves. It’s a bit time-consuming, but it gives you a strong, high-quality overview of the competitive landscape.

Automate your competitor analysis with AI

Once you have the basics down, you can automate and speed up your search using Perplexity.ai.

Perplexity is a powerful AI research tool that can find competitors for you in seconds. Instead of browsing endless lists, you can ask Perplexity directly:

“What SaaS tools solve [your specific problem]?”
“List alternatives to [known competitor].”

It doesn’t just guess, it pulls information from across the web, summarizes it clearly, and often provides direct links to competitor websites or directories. You can even go a step further by asking follow-up questions like, “Which tools are best for startups?” or “Which ones offer free trials?”

By combining manual research to build a high-quality foundation and using Perplexity.ai to automate updates and deepen your exploration, you’ll quickly develop a strong understanding of your competitive space — without wasting hours or missing new players entering the market.

G2/Capterra Review Mining

These review platforms are treasure troves of qualitative insight. Search for competitors and read 3-star reviews—they often contain balanced feedback, pointing out both pros and cons.

Pay attention to:

Repeated complaints (e.g., “too complicated to set up”)
Features people consistently praise
The types of users leaving the reviews (job role, company size)

These insights help you design a product that solves real problems users still experience, even with established tools.

Social Listening

Monitor real-time discussions on platforms like Twitter, Reddit, and LinkedIn. Use keywords, hashtags, or tool names to discover:

How people talk about the problem
Frustrations with existing solutions
Workarounds people are using

For example, a Reddit thread titled “I hate how clunky [Tool X] is for daily standups” could spark ideas for a leaner alternative. Tools like Hootsuite or Google Alerts can help automate this monitoring.

Low-Fidelity Product Experiments

Low-fidelity experiments help you validate core assumptions behind your SaaS idea before writing much code. They are fast, affordable ways to simulate the user experience and measure interest, usage, or behavior in a realistic context.

User Testing with Prototypes

Show potential users a clickable prototype and observe how they interact with it. Don’t explain how it works—instead, ask them to think out loud and narrate what they expect will happen. You’ll quickly spot where your assumptions don’t match user expectations.

Wizard of Oz Test

Pretend the backend of your product works, while manually delivering the results. This lets you validate the core experience without building a full product. It’s great for learning what users actually need versus what you assumed they’d use.

No-Code MVP

Use no-code platforms like Bubble, Webflow, Glide, or Softr to build a functional prototype of your SaaS app. This approach allows you to simulate the actual product experience without needing a full development team.

Key benefits:

Users can click through a real interface
You can test signups, flows, and even integrations
Easy to iterate based on feedback

Example: If you’re building a tool to generate social media captions, you could use Bubble to create a basic form, connect it to OpenAI via API, and deliver the results. Users feel like they’re using a finished product, even though it’s just a test.

Manual Concierge Service

Instead of building the product, manually deliver the results behind the scenes. From the user’s perspective, it feels like software. From your side, it’s just smart human effort.

This is ideal for:

Testing complex or AI-powered tools
Understanding which features users actually need
Avoiding wasted development on underused functionality

Example: Say you’re building an AI that writes job descriptions. Instead of coding it, you collect inputs via a Typeform, write the descriptions yourself (or with ChatGPT), and email them back. You validate the workflow and value before automating anything.

Use Tools Like Notion, Airtable, or Google Sheets

If your SaaS idea is based around structured data, things like checklists, templates, or workflows,

you don’t have to start by building a full product. Instead, you can quickly deliver a simplified version using easy-to-access tools like Notion, Airtable, or Google Sheets.

This approach works especially well for use cases such as content planning tools, business process templates, and productivity frameworks. Rather than spending weeks coding a platform, you can create a lightweight version that captures the core structure of your idea.

What you’re really testing here is whether users find the structure valuable. Are they willing to “pay” with their time and attention to use your template? What kind of real content or workflows do they expect once they engage with it? These early signals are incredibly useful for shaping your future product.

For example, imagine you’re thinking about building a SaaS tool to help coaches track client progress. Instead of developing a full dashboard with custom logins and integrations, you could start by creating a simple Google Sheet template where coaches can manually track goals, sessions, and outcomes. By sharing this early version, you can see if coaches actually use it, what feedback they give, and what features they wish it had — all before writing a single line of code.

Monetary Commitment

One of the most powerful signals you can get during SaaS validation is someone’s willingness to pay. It’s easy for people to say your idea sounds great, but parting with their money tells you they truly believe in the value. There are several lightweight but meaningful ways to test this before your product is fully built.

Pre-orders

Pre-orders are one of the clearest forms of early validation because they show that people are willing to pay for your product before it even exists. By offering potential customers the opportunity to reserve access in advance, often with a discount or bonus, you create urgency and test whether your value proposition is compelling enough to generate actual purchases.

This method works especially well if you’re building something time-sensitive, innovative, or niche, where early adopters are actively looking for a solution. Pre-orders also help you reduce risk by generating revenue or interest before investing heavily in development. To succeed, be transparent about your timeline, the stage of the product, and what buyers will get in return. The goal isn’t just to sell—it’s to learn what drives purchasing decisions and to build a base of early believers.

Crowdfunding

Crowdfunding allows you to validate your SaaS idea by putting it in front of a real audience and asking for financial commitment before the product is fully built. Platforms like Kickstarter, Gumroad, or Product Hunt provide a ready-made environment where early adopters actively seek innovative solutions. The goal is to package your idea into a compelling offer, usually with limited-time pricing, behind-the-scenes access, or a future promise of full access.

By doing this, you not only gauge interest through actual purchases, but also build early momentum, visibility, and a sense of community around your product. Successful crowdfunding campaigns don’t just raise money—they help you test your messaging, pricing, and perceived value in the real world.

Pricing Page with Stripe Checkout

A simple but highly effective validation method is creating a real-looking pricing page with a checkout flow, powered by Stripe or similar tools, even if your product isn’t live yet. The idea is to test what people do, not what they say. Present your product with a headline, pricing options, and a clear call to action, such as “Start Free Trial” or “Buy Now.” When a user clicks to proceed, you can either let them complete the payment and issue a refund or show a message that the product is launching soon.

This approach allows you to measure genuine buying intent by tracking how many visitors move through the funnel. It’s a practical way to test your pricing structure, gauge interest across different tiers, and get a sense of whether your value proposition is strong enough to motivate action.

Beta Program with Payment

Instead of offering early access for free, you can launch a paid beta program to test both user interest and willingness to pay. This method helps filter in users who are serious about the problem your product solves, and fosters more engaged feedback.

People who pay, even a modest fee, are typically more invested in using the product and helping you improve it. A paid beta also serves as an early signal of product-market fit: it shows that users find your solution valuable enough to support its early development. It’s important to communicate clearly what the beta includes, what users can expect, and how their feedback will influence the product. This creates trust and turns your early users into collaborators, not just testers.

Iterative and Continuous Validation

Pilot with a Small Group

Running a pilot with a small group of early users—ideally 5 to 10 people—is one of the most effective ways to validate and refine your product in real-world conditions. These early adopters can use a rough version of your SaaS and provide weekly feedback on what works, what’s confusing, and what’s missing.

Because the group is small, you can stay close to each user and make quick iterations. This improves your product and deepens your understanding of what your best-fit customers actually need.

Build in Public

Building in public means openly sharing your product journey, decisions, and lessons on platforms like Twitter, LinkedIn, or personal blogs. It helps you attract early supporters, get feedback on ideas, and test messaging—often in real time. Whether you’re showing mockups, discussing pricing, or announcing feature updates, building in public invites engagement and keeps your product visible. It also builds credibility and community around your brand before the official launch.

Create a Community

Creating a community, often in Slack, Discord, or Circle, gives you a direct line to people who care about the problem you’re solving. By inviting your target users into a shared space, you can co-develop features, test ideas, and gather ongoing feedback in a natural, conversational way.

Communities allow you to validate the product, and your broader positioning, roadmap, and support model. Over time, your most engaged members often become your best advocates and power users.

Feature Voting or Idea Boards

Platforms like Canny, Nolt, or Upvoty let you gather structured input on which features users want most. Instead of guessing or prioritizing based on internal assumptions, you can use voting boards to see what your early users are actively requesting.

This gives you a lightweight way to validate feature demand and guide your roadmap based on collective input. It also helps users feel heard, which increases engagement and loyalty.

Feedback Loops with Advisors/Experts

Involving advisors or industry experts throughout your validation process adds a strategic layer to your decision-making. These individuals can offer a high-level perspective on product-market fit, positioning, or industry trends that you might miss from user feedback alone.

Regular check-ins with trusted advisors create a feedback loop that sharpens your strategy while keeping your product aligned with real-world expectations. Their insights can be especially valuable when you’re making major decisions around pricing, go-to-market, or product scope.

Conclusion

Validating your SaaS idea is the foundation of everything that follows. By testing your assumptions early, you avoid wasting time on the wrong product and gain the clarity needed to move forward with purpose.

Whether you’re talking to potential users, building a landing page, or exploring low-code prototypes, every method you try brings you closer to a product that truly solves a real problem.

Pick the tools that suit your style, stay curious, and remember: great SaaS products aren’t built in isolation — they’re shaped by real user insight. Now it’s your turn to validate smart, build with confidence, and give your idea the launch it deserves.